HISTORY OF KLYTIA
In Greek mythology KLYTIA is one of the most beautiful Oceanids and mistress of Apollo. In love with the Sun God, according to legend, she sat naked on the rocks and remained there for nine days, without water or food, turned towards the sun, following the race of her beloved's chariot with her eyes. Yellowed and browned by its radiance, it then turns into a sunflower ...
KLYTIA AT THE ORIGINS OF THE FIRST FRENCH COSMETIC BRAND
At the end of the 19th century, the industrial revolution in France reached its peak. Totally dominated by men, Marie Valentine Lebrun is a true woman at the head of revolutionary progress in the cosmetics industry.
It was in 1895 at the Hôtel de Nocé located at 26 place Vendôme in Paris that she created the first French cosmetics brand on a global scale, KLYTIA, and her first Beauty Institute.
This name will become a generic and will be used to define institutions dedicated to beauty care around the world.
A personal drama is at the origin of these innovations. At 30, Ms. Lebrun loses her husband and sets out to find a new affair to forget about her grief. Passionate about cosmetics, she decided to offer all women in the world a cosmetic brand of a certain quality standard.
A QUALITY REFERENCE FOR FAMOUS CLIENTS
KLYTIA is quickly adopted by the most prominent women of the early twentieth century: the Infanta Eulalia of Spain who gives her name to a powder KLYTIA "Eulalie", Queen Djavidan of Egypt, the star of the Russian Opera Lidia Lipkowska, the other women of the Russian court and gradually many women in over forty different countries. KLYTIA creates numerous collaborations with luxury houses as well known today: Lalique creates a crystal bottle for the KLYTIA perfume "Take me near you".
KLYTIA THE FIRST BEAUTY INSTITUT
From that moment on, the world of cosmetics changes forever. In collaboration with famous doctors and chemists, she is developing products of such perfection that these treatments will soon be known around the world. His discoveries are the basis for many of our current beauty products.
In 1920, KLYTIA offered the most demanding women a range of nearly 1,500 scientifically developed cosmetic products with great rigor in the selection of natural ingredients.
It opens the world's first aesthetic school to train professionals who will then represent the brand on five continents, in almost 50 countries. From 1926, KLYTIA was in China ...
It becomes a symbol of efficiency, well-being but also refinement.
In addition to this, you need to know more about it.